Designed for anglers who want simplicity and results, Berkley's PowerBait® Minnotator Grub is as easy as it gets — just tie it on, cast, and retrieve. Its lifelike minnow profile and ultra-realistic color patterns perfectly mimic natural forage, triggering strikes. Powered by industry-leading taste technology, it releases a natural attractant that draws fish in, makes them bite, and keeps them holding on longer — giving you more time to set the hook. Whether you’re fishing clear or stained water, it’s built for serious fishermen who want a lure that truly comes alive.