The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted ...More
The lure that started it all is still the number one "go-to" lure. Whe...
The BUBBA Fish Rulers come in 3 different sizes to make sure you can quickly and easily measure fish lengths, coming in 18”, 28” and 38” lengths...More
The BUBBA Fish Rulers come in 3 different sizes to make sure you can q...
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingredients and create the perfect
combination of lifelike action, buoyancy, salt-c...More
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingr...
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingredients and create the perfect
combination of lifelike action, buoyancy, salt-c...More
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingr...
Long lasting plastic jaws hold a variety of rod sizes without deforming or damaging the blank. Designed to keep up to six rods and combos organized an...More
Long lasting plastic jaws hold a variety of rod sizes without deformin...
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are susp...More
Sinking at a consistent rate of one foot per second, the CountDown® a...
The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail a...More
The Gold Miner quickly dives to depths of 30 feet. Made from durable p...
Get your day's catch ready for frying or grilling with the Rapala Fillet Knife with Leather Sheath and Sharpener. The blade is made of Scandinavian st...More
Get your day's catch ready for frying or grilling with the Rapala Fill...
