The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted ...More
The lure that started it all is still the number one "go-to" lure. Whe...
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingredients and create the perfect
combination of lifelike action, buoyancy, salt-c...More
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingr...
Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting act...More
Following in the footsteps of the legend, yet lighter than the origina...
The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle ...More
The Jigging Shad Rap® has more pronounced movement, with slow circle ...
Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a...More
Jigging Rap® Magnum® falls fast and true, designed for targeting ind...
The Rapala® Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breatha...More
The Rapala® Rain Jacket and Bib Series are built on high expectations...
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are susp...More
Sinking at a consistent rate of one foot per second, the CountDown® a...
SMART INJECTION TECHNOLOGYâ„¢ allows
Rapala® to inject specific ingredients and
create the perfect combination of lifelike
action, buoyancy and ta...More
SMART INJECTION TECHNOLOGYâ„¢ allows
Rapala® to inject specific ingr...
Perfect salt and scent infused
â–ª Available in 3- and 4-inch versions
â–ª Swimbait with a subtle kicking action
â–ª Rigs perfectly on your favorit...More
Perfect salt and scent infused
â–ª Available in 3- and 4-inch version...
The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before...More
The RipStop® tail design creates a fast-ripping, flashing swimbait ac...
Help open your fresh-caught bass' mouth (and keep it that way!) with this strong galvanized steel tool. Powerful springs help pry mouth open for easie...More
Help open your fresh-caught bass' mouth (and keep it that way!) with t...
The Mooch Minnowâ„¢ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig....More
The Mooch Minnowâ„¢ combines the best features of both a minnow-style ...
