This deluxe, digital scale model is packed with upgraded features. Start off with rugged high-grade stainless steel construction for unmatchable tough...More
This deluxe, digital scale model is packed with upgraded features. Sta...
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are susp...More
Sinking at a consistent rate of one foot per second, the CountDown® a...
The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before...More
The RipStop® tail design creates a fast-ripping, flashing swimbait ac...
More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of Normark® with over 100 million so...More
More guts than any other knife, this is the one that taught the world ...
The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle ...More
The Jigging Shad Rap® has more pronounced movement, with slow circle ...
The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle ...More
The Jigging Shad Rap® has more pronounced movement, with slow circle ...
With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting action...More
With its unique loud popping, cupped plastic lip and its balsa wood bo...
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classi...More
The legendary Shad body shape from Rapala® with X-Rap® attitude. Int...
