The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it...More
The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible min...
Dreamweaver Cut Bait Rigs are made with quality materials and proper spacing to insure the best action possible. Made with Dreamweaver tournament meat...More
Dreamweaver Cut Bait Rigs are made with quality materials and proper s...
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking...More
The CountDown® Elite harnesses over 80 years of lure making craftmans...
3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big...More
3DB Wake Prop - Designed to produce enticing topwater waking action wi...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingredients and create the perfect
combination of lifelike action, buoyancy, salt-c...More
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingr...
