Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever a...More
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
The 6th Sense Whale 6.0 Swimbait is the largest version of the infamous soft swimbait series. It delivers a beefier profile, keel-style belly, 3D-eyes...More
The 6th Sense Whale 6.0 Swimbait is the largest version of the infamou...
SMART INJECTION TECHNOLOGY™ allows
Rapala® to inject specific ingredients and
create the perfect combination of lifelike
action, buoyancy and ta...More
SMART INJECTION TECHNOLOGY™ allows
Rapala® to inject specific ingr...
