The Crube 3.0 blends the classic appeal of a tube with the lifelike realism of a crawfish, creating a one-of-a-kind bait that bass can’t resist. Mea...More
The Crube 3.0 blends the classic appeal of a tube with the lifelike re...
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever a...More
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you ...
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1...More
The Senko is a staple in the fishing world. The original soft-plastic ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingredients and create the perfect
combination of lifelike action, buoyancy, salt-c...More
SMART INJECTION TECHNOLOGY™ allows Rapala® to
inject specific ingr...
