Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever a...More
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you ...
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups t...More
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the ...
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag...More
Berkley® Flicker Shad® performance with an even more exaggerated act...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind...More
Whether you are a weekend warrior or a seasoned pro, this easy to use ...
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the ...More
Gulp! Alive! baits offer the best alternative to live bait ever produc...
A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait...More
A creative spin on a familiar shape, the Berkley® Power Pop combines ...
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. T...More
The Berkley® Rawler Jig fills a big need for anglers looking to prese...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait...More
The extreme scent dispersion of Gulp! expands the strike zone allowing...
