Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups t...More
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the ...
Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of mi...More
Berkley Flicker Minnows are pro-designed and tournament proven. Using ...
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. T...More
The Berkley® Rawler Jig fills a big need for anglers looking to prese...
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag...More
Berkley® Flicker Shad® performance with an even more exaggerated act...
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever a...More
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind...More
Whether you are a weekend warrior or a seasoned pro, this easy to use ...
A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait...More
A creative spin on a familiar shape, the Berkley® Power Pop combines ...
