The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait...More
The extreme scent dispersion of Gulp! expands the strike zone allowing...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and f...More
Berkley PowerBait makes novice anglers good and good anglers great! Be...
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. T...More
The Berkley® Rawler Jig fills a big need for anglers looking to prese...
The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate...More
The Berkley® Bladed Rawler Jig fills a big need for anglers looking t...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
Hand wound nylon coated stainless steel wire instead of crimped, for a stronger hold. Features super strong, wire-over-wire, #7 size Cross-Lok® snaps...More
Hand wound nylon coated stainless steel wire instead of crimped, for a...
