Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever a...More
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you ...
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups t...More
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the ...
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag...More
Berkley® Flicker Shad® performance with an even more exaggerated act...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind...More
Whether you are a weekend warrior or a seasoned pro, this easy to use ...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and f...More
Berkley PowerBait makes novice anglers good and good anglers great! Be...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
