Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the ...More
Gulp! Alive! baits offer the best alternative to live bait ever produc...
Hand wound nylon coated stainless steel wire instead of crimped, for a stronger hold. Features super strong, wire-over-wire, #7 size Cross-Lok® snaps...More
Hand wound nylon coated stainless steel wire instead of crimped, for a...
The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate...More
The Berkley® Bladed Rawler Jig fills a big need for anglers looking t...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups t...More
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...More
The PowerBait MaxScent line of baits releases a super-charged scent fi...
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind...More
Whether you are a weekend warrior or a seasoned pro, this easy to use ...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait...More
The extreme scent dispersion of Gulp! expands the strike zone allowing...
