The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted ...More
The lure that started it all is still the number one "go-to" lure. Whe...
The WalleyeX Brawler features our revolutionary SABRE-LIP technology. This bill design creates an intense head action, producing a massive disturbance...More
The WalleyeX Brawler features our revolutionary SABRE-LIP technology. ...
The model 111 EBS Walleye lure is designed for casting and trolling. The sleek design mimics the swim action of a minnow with its radical side to side...More
The model 111 EBS Walleye lure is designed for casting and trolling. T...
Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobb...More
Troll your way to more and bigger fish with the “WNC Reaper” from ...
The WalleyeX XShad features our revolutionary SABRE-LIP technology. This bill design produces an intense head action that causes a massive disturbance...More
The WalleyeX XShad features our revolutionary SABRE-LIP technology. Th...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking...More
The CountDown® Elite harnesses over 80 years of lure making craftmans...
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vib...More
The Rippin' Rap features a lipless, deep belly profile designed to cra...
