The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted ...More
The lure that started it all is still the number one "go-to" lure. Whe...
Yo-Zuri is proud to introduce the new Pro Series Shad. Featuring our durable triple coated hologram and matte finishes, high end black nickel hooks an...More
Yo-Zuri is proud to introduce the new Pro Series Shad. Featuring our d...
The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail a...More
The Gold Miner quickly dives to depths of 30 feet. Made from durable p...
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag...More
Berkley® Flicker Shad® performance with an even more exaggerated act...
The Predator from WalleyeX features our revolutionary SABER-LIP technology. This bill design creates an intense head action, producing a massive distu...More
The Predator from WalleyeX features our revolutionary SABER-LIP techno...
The model 111 EBS Walleye lure is designed for casting and trolling. The sleek design mimics the swim action of a minnow with its radical side to side...More
The model 111 EBS Walleye lure is designed for casting and trolling. T...
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the ma...More
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth ...
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are susp...More
Sinking at a consistent rate of one foot per second, the CountDown® a...
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classi...More
The legendary Shad body shape from Rapala® with X-Rap® attitude. Int...
