The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you...More
The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-m...
Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of mi...More
Berkley Flicker Minnows are pro-designed and tournament proven. Using ...
The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail a...More
The Gold Miner quickly dives to depths of 30 feet. Made from durable p...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait ...More
Yo-Zuri has redesigned and listened to our Prostaff input to produce a...
A true-to-life Shad lure with the patented 3DB Prism Finish or Painted Finish that will bring fish in from long distances, even in stained water. This...More
A true-to-life Shad lure with the patented 3DB Prism Finish or Painted...
The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it...More
The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible min...
The model 111 EBS Walleye lure is designed for casting and trolling. The sleek design mimics the swim action of a minnow with its radical side to side...More
The model 111 EBS Walleye lure is designed for casting and trolling. T...
