The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it...More
The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible min...
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking...More
The CountDown® Elite harnesses over 80 years of lure making craftmans...
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the ma...More
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth ...
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are susp...More
Sinking at a consistent rate of one foot per second, the CountDown® a...
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classi...More
The legendary Shad body shape from Rapala® with X-Rap® attitude. Int...
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast a...More
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® re...
