The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before...More
The RipStop® tail design creates a fast-ripping, flashing swimbait ac...
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classi...More
The legendary Shad body shape from Rapala® with X-Rap® attitude. Int...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by ...More
The Berkley Krej is a revolutionary hard bait that is creating a new s...
Yo-Zuri has redesigned and listened to our Prostaff input to produce a smaller, better squarebill crankbait. The Crank 1.5 squarebill is a 1/2oz bait ...More
Yo-Zuri has redesigned and listened to our Prostaff input to produce a...
The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it...More
The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible min...
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vib...More
The Rippin' Rap features a lipless, deep belly profile designed to cra...
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the ma...More
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth ...
Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify thr...More
Perfectly balanced, the Husky Jerk® can be cast or trolled at any spe...
